New chapter revealed: Taylor Swift teases next ‘era’ in tour book

Taylor Swift teased that she’s already looking forward to her next chapter. In The Eras Tour Book, which was released exclusively at Target on Friday, November 29, she wrote a note about the record-breaking tour and hinted that there’s another era coming.

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“See you next era,” Taylor, 34, wrote at the end of the note, which was featured on the book’s back cover. Although the pop star still has two rerecorded albums to release – Reputation and Taylor Swift – fans are now already looking forward to the next new thing she has in store.

“SEE YOU NEXT ERA???????? GIRL,” one person wrote on X, while another added, ““See you next era…” is that a threat?” Someone else also pointed out, ““See you next era…” feels like a not so far away promise.”

In the lengthy back cover note, Taylor reflected on coming up with the idea for the Eras tour following the release of her 2022 album Midnights. “I told [my team] that I want to fully commit to each era, musically, stylistically and aesthetically,” Taylor explained. “They should feel like time capsules. If we do this right, I said, we can celebrate and honor both new fans and fans who have been here since day one.”

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Which Is Your Favorite Taylor’s Version Album?

Taylor pointed out all that she had done in the six years since the Reputation tour, including rerecording her first six albums, which she said “made [her] fall back in love” with her past. “Revisiting that past work made me want to honor it and honor what the fans have done for me with the Taylor’s Version albums,” she continued. “And so the new albums and my rerecords left me with the dilemma: HOW on Earth are we going to play all of this music live?”

She added that her goal with the Eras tour was to have “every fan leave that show knowing I gave them absolutely everything I had.” However, it took her being “physically and mentally tougher” than ever before and “more disciplined to [her] health, fitness and stamina” in order to put on the 3 hour and 15 minute show each night.

After pointing out that she and her crew played the show in all sorts of brutal weather conditions – blazing heat, rain and freezing cold – Taylor explained why it was all worth it. “We do it because we love having the rare opportunity to create happiness and wonder up on that stage,” she concluded. “We do it because we know it takes time and effort and money and energy to plan out coming to a concert. We do it because every friendship bracelet traded has the potential to become a new friend, and you never know what dreams can be sparked if we succeed in painting a dreamscape in every city we visit. We do it because people need an escape from how brutal life can be, and it is the honor of a lifetime to be that for them, if only for a night. And although we are all on our own in this big scary life, somehow it doesn’t feel that way when we’re singing the same words as 80,000 other people wearing glittery face paint. We do it because life comes in waves, in phases, in brilliant flurries of magical moments, and all of these things come together to create … Eras.”

The Eras tour began in March 2023 and spanned five continents with 152 total tour dates. Taylor will conclude the tour with three shows in Vancouver, Canada, on December 6, 7, and 8.

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